Great work, little reach
Four decades of referrals built Caliber's name, but the shop had no real marketing. Online it looked smaller than it was, and new business depended on word of mouth.
Case study: Caliber Cabinets
Forty years of craft, finally seen.
Caliber Cabinets has built custom cabinetry in Livermore since 1984. They commissioned Trinity to bring marketing to their small business. The craftsmanship was never the problem. Their reach was. Today their social media has passed 14 million views.
The work
Brand, web and the business behind them.
Caliber commissioned us to bring marketing to their small business. We did not stop at a new look. We helped them change how they sell.
Show the family behind the craft
We consulted on the business practices behind the sale, then built a brand and website around what customers actually buy: trust in the people who build their kitchen.
- Business consulting on process and communication
- Brand positioning: premium, fast and no surprises
- Website with project galleries and a clear path to contact
14 million views and counting
Caliber's social media has passed 14 million views. Behind it: a modern home online, a brand film that introduces the team, and a sales story built on firm pricing, clear timelines and proactive updates.
- 14M+ social media views
- calibercabinetshop.com
- A three-minute brand film
- Team portraits and project photography
Results
Fourteen million and counting.
Reach a family shop never had before.
Social media results
14M+views on Caliber Cabinets' social media since Trinity began marketing the business.
Brand film
Meet the people who build it.
A documentary-style film that does the selling before the first phone call.
Brand film · 3 minutes
“From the heart of our family, to the heart of your home.”
Owner Michael Giannecchini tells how his father started the shop in 1984, why custom beats imported, and what it means when the people you call are the people who build. Shot in the showroom and the Livermore workshop.
Website
A site as solid as the cabinets.
Scroll the live home page, then try it on your phone.
Photography
Real kitchens. Real team.
Project and portrait photography used across the site and social.
Let's partner together
Let's take your next strategic step.
Tell us about your organization and what you need. We respond within one business day.
Phone
Office
4900 Hopyard Rd., Suite 100
Pleasanton, CA 94588
Pleasanton, CA 94588