More than a shooting club
Prospective members saw a sporting range. The ranch wanted them to see a lifestyle: family, food, tradition and friendship.
The work
Six reasons to belong.
How we turned a sporting club into a story worth joining.
One brand film, then a series
We started with the ranch's main brand film, then built a series where each piece sells one reason to belong.
- The main brand film: land, lodge and sport
- Beyond the Sport: the people
- Family Traditions: the generations
- A Taste of Tradition: the table
A library the club keeps using
Short, cinematic films sized for the website, email, social and the clubhouse screens, plus a rodeo recap that brings members back every year.
- Six brand films
- Annual rodeo coverage
- Social cut-downs
The films
Press play on the ranch.
Every film was shot on location in Sonoma.
0:32The main brand film
Wing & Barrel Ranch brand film
The focal point of the brand: aerials of the ranch, the lodge, the bar, the clays and the friends who make it home. Thirty-two seconds that tell members exactly what they are joining.
0:34Brand film
Beyond the Sport
The people and traditions behind a Sonoma sporting club.
0:34Brand film
Family Traditions
Generations who shoot, eat and celebrate together.
0:46Brand film
A Taste of Tradition
The kitchen and the table that keep members lingering.
0:33Brand film
The Ultimate Sporting Lifestyle
Clays, hunts and the open Sonoma landscape.
0:56Event coverage
3rd Annual Rodeo
Dust, crowds and the full day of the ranch rodeo.
Let's partner together
Let's take your next strategic step.
Tell us about your organization and what you need. We respond within one business day.
Phone
Office
4900 Hopyard Rd., Suite 100
Pleasanton, CA 94588
Pleasanton, CA 94588