A legacy name, a new chapter
A school founded in 1968 needed to grow enrollment and introduce a new identity without losing the families and alumni who loved the old one. The church on the same campus needed its own voice, too.
Case study: Brave Christian Schools & Brave Church
One campus. One brave story.
Valley Christian Schools has served Dublin families since 1968. As the school grew into Brave Christian Schools, sharing a hilltop campus with Brave Church, Trinity carried the story across every screen, feed, gala stage and hallway wall.
The work
From open house to a new name.
How we approached a school and a church on one campus.
One story, two ministries
We treated school and church as one campus story with two audiences: families choosing a school, and a congregation growing in faith.
- Enrollment campaign built around the Explore VCS open house
- Vertical social ads for enrollment season
- Gala films for donors and alumni
- Church interviews, updates, bumpers and testimonies
A brand you can walk through
We painted the new identity into the building itself, so students see who they are every time they climb the stairs or cross the lobby.
- Middle school stairwell mural: the lion crest and Est. 1968
- High school LIONS wall above the two-story lobby
Murals
We painted the brand onto the building.
Hand-painted murals carry the Brave Christian identity into the places students live every day.
Enrollment & gala films
Stories that fill seats.
Long-form films for open houses and galas, each cut down for social.
1:49Enrollment film
Explore VCS
The open house film that invited families to see the campus for themselves.
1:36Event recap
Explore VCS event recap
Presentations, families and the campus on open house day.
5:39Gala film
VCS gala showcase, part one
Student showcases and stories for donors and alumni.
4:24Gala film
VCS gala showcase, part two
The second half of a night that celebrated the school.
0:46Gala recap
Valley Christian Schools gala
Forty-six seconds of a gala night captured for social.
Shorts
Made for the feed.
Vertical ads built for enrollment season.
0:19Short
VCS student life ad
0:13Short
Explore VCS ad
0:13Short
Explore VCS athletics ad
0:22Short
Valley Christian Schools ad
Brave Church
Church media with heart.
Interviews, updates, testimonies, service media and community events for the congregation on the same campus.
3:25Docu-style interview
Brave Church interview with Ward Tanneberg
A founding pastor on faith, family and the church that grew from it. Two cameras, one honest conversation.
3:37Church update
Brave Church update
News from the pastors, made for Sunday screens and social.
3:25Testimony
Hammond baptism testimonial
A family's story, told in their own words.
0:21Service media
Sunday morning bumper
A twenty-second open that sets the tone for worship.
0:31Church event
Kids Blast 2024
Costumes, candy and a campus full of families.
0:31Church event
Orangefest 2024
A neighborhood party with music, food and a whole lot of orange.
0:29Church event
Snow in the Bay 2024
Real snow on a Bay Area campus, and kids who could not believe it.
Let's partner together
Let's take your next strategic step.
Tell us about your organization and what you need. We respond within one business day.
Phone
Office
4900 Hopyard Rd., Suite 100
Pleasanton, CA 94588
Pleasanton, CA 94588